American football, thirty seconds. Overtime, night snow, one rookie returner: the kickoff hangs in the floodlights and a name gets made on the way down.
Why it works · the sport's own slow-motion mythology, compressed until every yard matters.
Boards · 01 the returner alone in the snow glare · 02 the break, two defenders a stride behind
The fight, thirty seconds. Ninety seconds before the walk, the loneliest room in sport opens onto the loudest one; the first bell lands the first punch.
Why it works · fight night told from the corridor where it actually begins.
Boards · 01 the wrap under one bulb · 02 the tunnel mouth · 03 the ring from above, the mark on the canvas
Bundesliga, thirty seconds. A German matchday carved as a living print: black ink, one yellow, a terrace that breathes like one animal, an overhead kick that splashes the plate.
Why it works · three inks and a drumbeat carry ninety minutes of voice.
Boards · 01 the carved wall in full voice · 02 the overhead kick splashes the plate
Rally, Italy, thirty seconds. A hill town carries its chairs into the square, the marshal's whistle empties the air, and a rally car flies the crest past the bell tower.
Why it works · the race lasts one airborne second; the village is the grandstand.
Boards · 01 the square becomes a grandstand · 02 airborne past the campanile
The hero spot, thirty seconds. One man, one remote: every press seats him live inside the game he just chose, from a snow bowl in America to ringside, a German terrace, a hairpin above an Italian village, and home again before the roar fades.
Why it works · the promise played literally: the best seat, every night, all over the world.
Boards · 01 kickoff at home · 02 the sofa, mid-grandstand
Five posters, one voice: DAZN's night, one chartreuse event per frame, the line set in the campaign's own type.
Press a poster · the bare frame beneath
DAZN carries live sport in more than 200 markets. The slate books five of those seats in one campaign.
A single finished film: one sport, one night, ready for broadcast and cutdowns.
All five films in one voice, with the key art set, delivered inside ninety days.
An always-on seat: new films as the fixtures land, the campaign growing with the calendar.
Each one is scoped with you, case by case. The first boards go up in the first week; finished films follow inside the window you set.
In · A first-of-its-kind Super Bowl hype trailer, co-directed by Ritual Ads director Steve Davis and Sam Joos.
Out · AI visuals blended with live-action elements in a cinematic hybrid, set to 2WEI's 'History in the Making'.
The result · Produced in under two weeks.
In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.
Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.
The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. "This could rewrite the playbook for sports marketing." · Marla Tellez, Fox News
In · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.
Out · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.
The result · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts. "Without you guys, this ad is not even going to air. You've smashed it!" · Temple & Webster
RitualAds is the engine behind campaigns and previsualizations for Reebok, Oakley, Champion, Patagonia, and Guess Jeans.
RitualAds is the engine behind campaigns and previsualizations for Reebok, Oakley, Champion, Patagonia, and Guess Jeans.
The meeting takes thirty minutes.
